In the year 1994, a young, frail woman with a broken hand single-handedly (literally) increased the sales of a then famous sports equipment company, nearly 5 fold at an exhibition held by her husband's advertising company. All she'd gone there for, was to spend time with her husband. Just in a few hours, lo, a Citibanker had found a new love - sales. Rejecting an offer from the baffled sports equipment company, this banker left her comfortable job with Citi. Then, with her ever supportive husband and her two young children, she moved to Bangalore-the then newly formed business city. With no money in their pockets, in an unknown city, a need to be their own bosses, and a talent in sales that had materialised from nowhere, this couple started a small 100 sq. ft store in Indiranagar called Pari's Haute Couture.