Last year on the Auspicious day of Ganesh Chaturthi Pari's M2B was informally launched, so on this last Sunday August 23rd we celebrated our 1st anniversary. In this last 1 year certain questions have come up very frequently. Some answers to these
Frequently Asked Questions---FAQ
1)Why specialized Maternity wear& not regular wear?
Maternity garments are designed with the expectant lady's growth in mind, whereas regular wear does provide the growth space where actually needed. A bigger size kurta, top or dress is just that-big. An expectant mothers growth is always more in the mid area of the body & not the bust area. So in a big size garment, the garment is going to end up hanging at shoulders & bust but fitting fairly well at mid area. A maternity garment fits well all over & at the same time provides space for growth. No compromise on the fit. Also does not give a dumpy look to the mother.
An expectant mother glows in pregnancy & looks awesomely beautiful, why should an ill fitting garment take that away!

2)Why does Pari's M2B specialize in Indianised maternity & nursing wear?
Pari's M2B does provide branded western maternity wear in a very small quantity. Why Indianised, because theres a huge demand for the Indian version of maternity & nursing clothes with no supply. Last year i did a short term Women's Entrepreneur course @ IIMB & i had to submit a Business plan. I decided to research on maternity wear. Thru the web worldwide & in India i found that all manufacturers & retailers only sell westerns. From what I had observed in my 14 years experience of Pari's that not everybody is comfortable in westerns & those who wear westerns in the regular course prefer wearing Indian wear during pregnancy.Hence i made a B plan for IIMB on the Indianised maternity & nursing wear, which was highly appreciated by all. Thats where M2B was born.
I made a small collection of Indianised maternity & nursing wear, got very good feedback from customers & also appreciation by many gynaecologists. Indianised maternity wear which we make is in 100 % cottons + we make them in natural dyes,which do not harm mother & baby. They are excellent in all weather conditions. Most importantly they do not draw attention to the growing body, as the garments do not highlight the other areas of growth.Like they say in Hindi---nazar nahin lagni chahiye meaning people should not cast an evil eye. As we manufacture & design these garments in house we cater to expectant mothers of all sizes- thats thinnest to largest & as all our old customers know we provide regulars also in all sizes.
FAQ's will continue in the next post, please send me any questions for which you need an answer & i will give it to you.
Next post will be about inner wear during & post pregnancy. Looking forward to your comments & questions.